Thomas Cook India forays into a new market and sets up holiday outlet at Jammu
Thomas Cook (India) Limited, India’s leading integrated travel services company inaugurated its first Gold Circle Partner franchise outlet in Jammu with a focus to leverage the growth potential of the region. Jammu’s consumers will benefit from Thomas Cook India’s extensive range of end-to-end travel solutions, including: international & domestic holidays (group tours, personalised and luxury holidays, cruises, etc.), Travel Insurance and Visa Services. To build consumer confidence in travel, the outlet will also offer Thomas Cook India’s comprehensive Assured Safe Travel Program in partnership with Apollo Clinics and seamless COVID-negative certification services. Of additional advantage, especially during the COVID era, are Thomas Cook India’s Doctor on Call 24×7 and Safe Holiday Helpline services.
The Thomas Cook India’s Holiday Readiness Report reveals that 89% respondents are displaying keen interest to resume travel. Further a significant 71% need the guidance of a holiday expert and so prefer to visit an outlet/Virtual Store/video chat to plan their holidays. Hence in an initiative to support its Jammu based customers, Thomas Cook India has set up its first Gold Circle Partner franchise outlet at Jammu’s Bahu Plaza.
Jammu Traveller Trends/ Behaviour: Given lockdown fatigue Jammu based consumers are showcasing significant pent-up demand for travel. For the upcoming Summer Holiday season, favourites include Goa, Himachal Pradesh, Kerala, Andamans; also Dubai, Maldives, Egypt, Russia and Turkey. Jammu’s travellers are displaying interest in non-standard elements: accommodation in a villa, haveli/fort or a plantation bungalow amidst tea – coffee estates. Jammu’s millennials and Gen Z travellers prefer exciting options of outdoor/ adventure based experiences like kayaking, dune bashing, snorkelling, ziplining and wild-life jungle safaris.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “We have been observing strong and increasing travel appetite from Jammu and hence we are delighted to announce our first Gold Circle Partner franchise outlet in Jammu. We have selected Bahu Plaza given its prime location that provides us with a viable catchment across families, young working professionals and corporate travellers.”
Gold Circle Partner Mr. Rasvinder Singh is a travel and tourism veteran and his expertise in the industry along with his extensive network will assist Thomas Cook India to further strengthen its presence in this growing market.